A Chair Affair for Natuzzi

We are extremely exited that Natuzzi have asked us to transform their iconic Sound Chair. It will be displayed for ‘A Chair Affair’ exhibition during the London Design Festival 2011, at their store in centralLondon.
Besides us Natuzzi has invited nine up-and-coming designers to offer a re-design of their chair:
Davide Bianchi, Liqui Design, Joachim King, Katrin Baumgarten, Melanie Porter, Valentina Gonzalez Wohlers, Ryan Todd and Francesca Mancini.

Each of the talented designers, or design collectives will offer their alternative designs by painting, embellishing, reupholstering and in some case, completely remodelling the existing Sound Chairs.





Their exciting creations will then be exhibited at the Natuzzi store, 80-81 Tottenham Court Road, London W1T 4TE from 17th to 25th September along with a collection of re-designed Natuzzi chairs by international designers from Belgium and Russia. A private view reception, sponsored by Italian aperitif Aperol, will also be held in store on Wednesday 21st September from 6pm – 9pm.